Pre-reading
你喜欢用什么软件来浏览短视频呢？你知道美国人在浏览短视频方面遇到了什么问题吗？我们一起来看看是什么让小红书用户暴增吧。
While-reading
“TikTok refugees” migrate to Xiaohongshu because of ban fears.
As the US considers stopping TikTok, many users are switching to Xiaohongshu, a Chinese app. US users call it “Red Note.” Ryan, a TikTok user, posted a video on Xiaohongshu, saying, “I’m a TikTok refugee. The US government is stopping TikTok, so we’re looking for another choice.” His video received over 75,000 likes in one day.
The US Supreme Court might support a law to stop TikTok, which has 170 million US users. TikTok’s parent company, ByteDance, is unwilling to sell it. As a result, US users are moving to Xiaohongshu. By Tuesday, there were over 114,000 posts with the hashtag #tiktokrefugees, with more than 2 million discussions and 73 million views.
Xiaohongshu became the most downloaded app on the US iOS app store. Lemon8, another ByteDance app, is also popular among displaced TikTok users. This change is seen as a way to show disagreement against the stop, which is based on US worries about information safety.
Dissatisfaction reflected
Experts say the “refugee” label shows TikTok users’ unhappiness with US political decisions. TikTok’s global headquarters are in Los Angeles and Singapore, and its servers are owned by Oracle, a US company. Yet, the US still plans to stop it.
Cultural shock
The increase in US users also shows a lack of trust in the US government and tech companies. Some US users are sharing pictures of their pets to connect with Xiaohongshu’s Chinese users. However, not all cultural exchanges are easy. A Chinese user faced criticism for a dance video, accused of spreading stereotypes.
While the arrival of “TikTok refugees” may be short-term, it gives Xiaohongshu a chance to rethink its international strategy and expand beyond the Chinese cultural area.
翻译：
“TikTok难民”因担心禁令而迁移到小红书
随着美国考虑停止TikTok，许多用户正在转向中国应用程序小红书。美国用户称之为“红笔记”。TikTok用户瑞安在小红书上发布了一段视频，说：“我是TikTok难民。美国政府正在阻止TikTok，所以我们正在寻找另一种选择。”他的视频在一天内获得了7.5万多个赞。
美国最高法院可能会支持一项法律来阻止拥有1.7亿美国用户的TikTok。TikTok的母公司字节跳动不愿意出售它。因此，美国用户正转向小红书。截至周二，有超过11.4万条带有#tiktokrefugees标签的帖子，有200多万次讨论和7300万次浏览。
小红书成为美国iOS应用商店下载量最大的应用程序。字节跳动的另一款应用程序Lemon8在流离失所的TikTok用户中也很受欢迎。这一变化被视为对美国基于信息安全担忧的禁令表示反对的一种方式。
不满反映
专家表示，“难民”标签表明TikTok用户对美国的政治决定感到不满。TikTok的全球总部位于洛杉矶和新加坡，其服务器归美国公司甲骨文所有。然而，美国仍计划阻止它。
文化冲击
美国用户的增加也表明了人们对美国政府和科技公司缺乏信任。一些美国用户正在分享他们宠物的照片，以便与小红书的中国用户联系。然而，并非所有的文化交流都是容易的。一名中国用户因一段舞蹈视频而受到批评，该视频被指控传播刻板印象。
虽然“TikTok难民”的到来可能是短期的，但这给了小红书一个重新思考其国际战略并扩展到中国文化领域之外的机会。
原文链接：https://gpmz.net/blog/tiktok-refugees，转载请注明出处~~~
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