Pre-reading
你喜歡用什麽軟件來浏覽短視頻呢？你知道美國人在浏覽短視頻方面遇到了什麽問題嗎？我們一起來看看是什麽讓小紅書用戶暴增吧。
While-reading
“TikTok refugees” migrate to Xiaohongshu because of ban fears.
As the US considers stopping TikTok, many users are switching to Xiaohongshu, a Chinese app. US users call it “Red Note.” Ryan, a TikTok user, posted a video on Xiaohongshu, saying, “I’m a TikTok refugee. The US government is stopping TikTok, so we’re looking for another choice.” His video received over 75,000 likes in one day.
The US Supreme Court might support a law to stop TikTok, which has 170 million US users. TikTok’s parent company, ByteDance, is unwilling to sell it. As a result, US users are moving to Xiaohongshu. By Tuesday, there were over 114,000 posts with the hashtag #tiktokrefugees, with more than 2 million discussions and 73 million views.
Xiaohongshu became the most downloaded app on the US iOS app store. Lemon8, another ByteDance app, is also popular among displaced TikTok users. This change is seen as a way to show disagreement against the stop, which is based on US worries about information safety.
Dissatisfaction reflected
Experts say the “refugee” label shows TikTok users’ unhappiness with US political decisions. TikTok’s global headquarters are in Los Angeles and Singapore, and its servers are owned by Oracle, a US company. Yet, the US still plans to stop it.
Cultural shock
The increase in US users also shows a lack of trust in the US government and tech companies. Some US users are sharing pictures of their pets to connect with Xiaohongshu’s Chinese users. However, not all cultural exchanges are easy. A Chinese user faced criticism for a dance video, accused of spreading stereotypes.
While the arrival of “TikTok refugees” may be short-term, it gives Xiaohongshu a chance to rethink its international strategy and expand beyond the Chinese cultural area.
翻譯：
“TikTok難民”因擔心禁令而遷移到小紅書
随着美國考慮停止TikTok，許多用戶正在轉向中國應用程序小紅書。美國用戶稱之爲“紅筆記”。TikTok用戶瑞安在小紅書上發布了一段視頻，說：“我是TikTok難民。美國政府正在阻止TikTok，所以我們正在尋找另一種選擇。”他的視頻在一天内獲得了7.5萬多個贊。
美國最高法院可能會支持一項法律來阻止擁有1.7億美國用戶的TikTok。TikTok的母公司字節跳動不願意出售它。因此，美國用戶正轉向小紅書。截至周二，有超過11.4萬條帶有#tiktokrefugees标簽的帖子，有200多萬次讨論和7300萬次浏覽。
小紅書成爲美國iOS應用商店下載量最大的應用程序。字節跳動的另一款應用程序Lemon8在流離失所的TikTok用戶中也很受歡迎。這一變化被視爲對美國基于信息安全擔憂的禁令表示反對的一種方式。
不滿反映
專家表示，“難民”标簽表明TikTok用戶對美國的政治決定感到不滿。TikTok的全球總部位于洛杉矶和新加坡，其服務器歸美國公司甲骨文所有。然而，美國仍計劃阻止它。
文化沖擊
美國用戶的增加也表明了人們對美國政府和科技公司缺乏信任。一些美國用戶正在分享他們寵物的照片，以便與小紅書的中國用戶聯系。然而，并非所有的文化交流都是容易的。一名中國用戶因一段舞蹈視頻而受到批評，該視頻被指控傳播刻闆印象。
雖然“TikTok難民”的到來可能是短期的，但這給了小紅書一個重新思考其國際戰略并擴展到中國文化領域之外的機會。
原文鏈接：https://gpmz.net/blog/tiktok-refugees，轉載請注明出處~~~